Job Description
Senior Manager, Campaign Marketing
Remote | Full-Time
Are you passionate about demand generation and account-based marketing? Do you thrive in a fast-paced, data-driven environment where you can drive measurable impact? We're looking for a Senior Manager, Campaign Marketing to lead and execute high-impact marketing campaigns focused on enterprise customers.
In this role, you'll spearhead account-based and signal-based marketing initiatives, collaborating closely with global sales and marketing teams to drive pipeline growth. You'll need strategic thinking, adaptability, and cross-functional leadership to craft and implement marketing campaigns that align with business goals.
What You'll Do
Account-Based Marketing (ABM) Strategy & Execution
Develop and implement data-driven ABM strategies tailored to different sales segments and territories.
Lead a team of three in executing signal-based marketing campaigns focused on high-value accounts and buyer intent signals.
Adapt campaign frameworks to address market trends, competitive pressures, and customer insights.
Oversee multi-channel demand generation campaigns, including content creation, email nurturing, and sprint planning.
Cross-Team Collaboration
Partner with global sales and marketing teams to develop account-focused playbooks for 1:Few and 1:Many engagements.
Align with outbound prospecting, inbound lead follow-ups, nurturing strategies, and event engagement to accelerate pipeline growth.
Performance Analysis & Optimization
Deliver actionable insights and recommendations through regular performance reporting.
Maintain clear and accessible documentation of campaign processes and strategies for cross-functional teams.
Continuously iterate and optimize campaigns based on data and analysis of ABM performance metrics.
Marketing Automation & Analytics
Develop data-driven marketing strategies and integrated campaigns to engage key contacts at target accounts.
Build and manage signal-driven email nurturing workflows in HubSpot or similar tools to engage and convert high-quality accounts.
Key Performance Indicators (KPIs)
Time-to-close: How quickly accounts within the ABM strategy convert compared to similar accounts.
Deal size: The average deal value of closed-won deals within the ABM strategy.
Account penetration: The number of touchpoints required to close deals.
Opportunities per company: Growth in opportunities within target accounts.
Lead conversion: The percentage of Marketing Qualified Leads (MQLs) converting to Account Qualified Opportunities (AQOs).
What You'll Need
Experience & Leadership
4+ years of experience managing multi-channel marketing campaigns, especially in account-based and signal-based marketing.
3+ years leading marketing teams—remote team management experience is a plus.
Proven success in driving change and aligning marketing initiatives with business goals.
Technical Skills & Tools
Proficiency in marketing automation tools (HubSpot preferred) and CRM platforms (Salesforce preferred).
Strong knowledge of A/B testing, experimental design, and campaign analytics.
Experience in attribution reporting is a plus.
Project Management & Collaboration
Ability to manage complex, multi-team projects with evolving priorities and tight deadlines.
Exceptional communication and organizational skills to foster alignment across teams.
Experience working in multi-national environments and collaborating with global teams.
Industry Knowledge
Experience in B2B software marketing, ideally in test automation or SaaS.
Familiarity with automation tools and a willingness to align marketing strategies with the company's solutions.
Mindset & Values
Adaptability to thrive in fast-paced environments.
Commitment to continuous improvement and data-driven decision-making.
A passion for customer-focused marketing and driving measurable business impact.
Why Join Us?
We believe in fostering an environment where our team members can grow, thrive, and be recognized for their contributions. Here's what you can expect:
Competitive Pay & Bonuses - Your hard work is rewarded with a strong compensation package.
Comprehensive Health & Well-Being Benefits - Including flexible work options, generous time off, and healthcare coverage.
Tailored Benefits by Location - A benefits package designed to meet your needs wherever you are.
State-of-the-Art Equipment & Work Setup - Get the tools you need to succeed.
An Inclusive, People-First Culture - Be part of a diverse, collaborative team where everyone's voice is heard.
Growth & Development Opportunities - We invest in our people, offering learning programs, mentorship, and career growth opportunities.
We're an Equal Opportunity Employer
We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, national origin, disability, or any other protected characteristic.
Ready to Make an Impact?
If you're looking for an opportunity to drive enterprise demand generation through innovative marketing campaigns, we'd love to hear from you! Apply today and join a team that's shaping the future of B2B marketing.
Employment Type: Full-Time
Salary: $ 45,000.00 128,000.00 Per Year
Job Tags
Full time, Remote work, Work from home, Flexible hours,